IQ Global Media subsidiary is a modern new age innovative agency that specializes in Corporate Sponsorship Sales and Activation, Event Management, Strategic Marketing and Corporate Consulting. Our unique and creative approach with a results-driven framework makes us one of the top event marketing agencies in the nation.

Event Management

We create, develop and organize special events for both corporate and non-profit entities. Our A-Z approach to event management minimizes the tasks for the client by managing each component of the process and ensuring that an organized and streamlined approach is applied to the execution of our clients’ event marketing strategies.       

Corporate Sponsorship

Our core strengths are the ability to secure corporate sponsorships, service corporate sponsors and manage fulfillment on behalf of our clients. Our start to finish philosophy means that we are results-oriented and strive to deliver and meet our clients’ expectations.

Strategic Marketing

Our experience and knowledge of major corporate brands provide us with the skills to offer clients a full suite of creative marketing strategies that are results driven and unique to each client.

Corporate Consulting

We help our corporate clients identify appropriate events to sponsor that will meet their goals and objectives while staying within their budget. We will also activate and manage their sponsorship program accordingly.

Let Us Be Your Sponsorship Partner

Our team routinely has conversations with other business owners on a daily basis telling us that they just don’t know how to find sponsors, don’t have the time, or have had little success from other sponsorship sales agencies in the past.  We want to change that.

Our team will put all of our resources into finding and securing sponsors. We will get to know your staff. Learn the in’s and out’s of your business and work side-by-side to help grow your sponsorship business. We will help identify key areas in order to generate revenue and share our knowledge and insights of the world of sponsorship.

When you work with IQ Global, you aren’t just hiring an outside consultant. We are an extension of your business and your sponsorship sales agency of record. While we can’t promise that we have the sponsorship magic bullet, what we can promise is that we will work as hard as possible to leverage our relationships and connections and work on finding dollars for your business.

COMPLETE SPONSORSHIP LIFECYCLE

IQ Global Media offers clients the complete sponsorship life cycle from asset valuation through strategy development until sales are made and accounts are serviced. We’re property-centric, collaborating exclusively with properties to find the right fit for each of our partners while avoiding conflict of interest.

After IQ Global Media is fully versed in how you do business – your market, your audience, your mission, your goals – we work to maximize your sponsorship dollars. Using customized strategies for your organization, IQ Global Media works to effectively mobilize your property’s sponsorship assets in the race for sustainable ROI and long-term relationships.

It is critical to have a specialized strategy and real, tangible steps to complete the maximization of your and your partners’ sponsorship ROI. Let IQ Global Media help.

Once a new partnership has been established, or if IQ Global Media is coming in to service an existing partnership, our goal is to ensure a successful relationship with the ultimate aim of renewal. IQ Global Media aims to work with our clients and their partners to build successful activations and maximize revenue and return on investment through specialized account servicing and activation.

EVENT BIDDING STRATEGY

Comprehensive permitting and city regulation experience are the key components to IQ Global Media’s event bid strategic development. With over a decade of experience in sponsorship and experiential consulting, IQ Global Media brings steadfast and creative ideation to its bid RFP process. Through IQ Global Media’s extensive relationships with convention and visitors bureaus, sports commissions and national governing bodies, we are able to partner with cities and local organizing committees to define and develop successful bid strategies and host applications. IQ Global Media diligently tracks upcoming request for proposals and bid applications to present the best-match opportunities to our clients. IQ Global Media then works with each individual prospective bidder to present their city or venue as a worthwhile – and undeniable – host. IQ Global Media works with cities, commissions and other bidders of any size to find the right event for their capabilities.

After a successful bid, IQ Global Media is also able to advise organizing committees on sponsorship strategy and services for their event.

NAMING RIGHTS

Many business owners believe that getting the naming rights to an arena, stadium or event involves costs that are beyond their reach. While major corporations such as AT&T, Toyota and American Airlines have attached their names to sporting arenas in multimillion-dollar agreements, smaller companies can also earn recognition by acquiring the naming rights to more intimate venues. An experienced marketing agency can help these smaller firms find opportunities to purchase naming rights for sporting arenas, performance spaces or special events. 

Benefits of Naming Rights

The biggest benefit to purchasing the naming rights to an arena or event is the increase in visibility. Whenever the named property gains any media attention, the company’s name is automatically attached to that property. Also, the property will typically feature the company’s name, logo and advertising slogans in numerous highly visible spaces. These displays will be visible to visitors at the venue and to people watching broadcasts by television stations airing the events.

Why IQ Global

Businesses seldom negotiate directly with the arena management company when developing a naming rights agreement. Instead, they consult with a  reputable agency that has experience in building such arrangements. IQ Global Media works with the venue’s tenants, its management, the city and the naming sponsor to create the most beneficial arrangement for all parties. We create plans that give the business the best visibility and strongest link to its core product for the most affordable cost. Our experts build value by structuring and acquiring a fair market valuation of your intellectual property. We have one main initiative and that is matching the right strategic partners together for a long-term profitable relationship.

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